Journal — video production journal, Bucharest
Notes from behind the camera — how we work, what we shoot and why.
Opinion ·AI-made ads make you look cheap
AI is cheap. What you lose by using it badly isn't. Why AI-generated billboards and clips can cost you customers, from a team that uses it.
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Shooting ·“I can film it on my phone.” Why would I pay someone?
Your phone is perfect for stories. How your business looks long-term is another matter — from a team that spends 8 hours on location.
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Money ·How much does video content cost for a restaurant (and what does cheap cost you)
The honest answer is “it depends”. The half nobody tells you: what you lose when your videos — your restaurant's business card — look cheap.
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Reel ideas ·Fine dining and a shawarma shop need completely different reels
Reel ideas for restaurants, from what we film weekly: why fine dining shouldn't chase viral, and why a hookah sketch beat every food clip.
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The most loyal regulars who never order anything
For six months we've spent full days at the same restaurants, with a camera, not an appetite. How 15 reels a month come out of a restaurant's real life.
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